When you are in charge of organizing and coordinating an event, you want to make sure that your event is perfectly planned and implemented.
And regardless of whether we are talking about a small “boutique” training or a large international business forum expo for hundreds of people, you’d want to make sure that your event is effectively promoted in the public: the perfect event deserves the best advertising campaign…
If you want to meet your marketing goals without depleting the advertising budget, we suggest that you use the inbound press releases.
Prior to the very event, you can use a press release to announce your big event, to create the WOW effect in your reader and to attract the attention of your target audience: a well-written press release can make your potential visitors, participants, sponsors or partners really excited about your upcoming event.
Also, you can use a press release as a report after the event: you can write and distribute a news announcement in which you share how awesome your forum was. In this case, a professionally written press release can honor the organizing parties, the exhibitors, and the participants and prove that you organized a spectacular business forum expo that everyone should remember.
Your announcement should clearly specify what kind of event you are organizing and inviting guests and participants to. Training? Seminar? Lecture? Networking event? Workshop? Forum? Exposition? Concert?
Each type of event has its own peculiarities but the specifics that you should observe and the details that you should refer to in the press release are more or less the same. If you are writing a press release announcement for a forum, here are some recommendations that you should
Your Press Release should include the following information:
- Catchy headline, optimized for search engines with the right keywords
- Details about the event
- name of the forum and type
- target audience
- main topic/theme
- dates and duration
- additional interesting facts about forum: panel participants, topics, agenda, exhibitors, sponsors, forum host (recommended)
- Quote from involved parties – organizers, sponsors, participants (recommended)
- Relevant image: company logo, forum building, CEO, exhibitor, sponsor, participant (recommended)
- Company website URL
- Release date
- Boilerplate – about the organizer;
- Contact information (contact person, company address, phone)
– SAMPLE –
Have a look at the sample press release below so that you have a better idea of how you can spend your time and words more efficiently when drafting your press release.
ENECA Energy Business Forum To Be Held In Los Angeles CA This October
San Francisco, CA, Release: August 19, 2018. For Immediate Release
Energy sector representatives, government officials, policymakers, local businesses, and researchers looking for the latest information on renewable energy, security, sustainability and growth can register to attend the ENECA Energy Business Forum scheduled for 18-21 October 2018.
With the celebration of the 25th anniversary of Smart Energy Dynamix, the organizers of ENECA Energy Business Forum are determined to highlight the potentials of California as an energy economic community.
The ENECA Forum is an international gathering, conference, and exhibition that promotes the development of the energy sector in the region. It combines the highest level of energy meetings with business and academic-related activities.
The Forum brings together high profile energy business leaders, technical experts, policymakers, active energy companies, and private sector representatives. It provides the opportunity to discuss issues of importance to the development of the energy sector in the state.
It is expected that the forum should equip major stakeholders with the relative knowledge, necessary tools, partnerships and resources that will help them advance the energy sector towards common target achievements.
“This year the forum is organized under the theme “Renewable Energy, Sustainability, and Resiliency,” shared Victoria Johnson, CEO of Smart Energy Dynamix. “It will include the annual Gala Dinner and the official Energy Dynamix Awards ceremony, during which the company will reward outstanding contributions to energy development in the state, both from the public and the private sector,” added Johnson.
The last night of the forum is dedicated to a networking cocktail for exhibitors on directions for energy, power & electricity, for participants, administration delegates, and other invited guests.
When asked about the reasons behind organizing this event, the host of the event, Jack Nickels said: “This year’s ENECA Forum would be special as we celebrate the 25th anniversary of Smart Energy Dynamix. As organizers, we are determined to showcase many new and innovative energy connectivity and integration solutions, many of which have already been applied in various parts of the world. We would like to see many of our partners and colleagues at the forum: we will be delighted if they join us in celebrating our achievements and help us set the foundations of new ambitious plans and projects for the upcoming years.”
The ENECA Forum will be held at the Los Angeles Convention Center’s South Hall. The program is also supported by International Centre for Renewable Energy, which is based in Los Angeles.
The Smart Energy Dynamix website has full details about the panel sessions at this year’s event. Interested parties can visit the website at http://smartenergydynamix.com/forum18.
Name: Victoria Johnson
Organization: Smart Energy Dynamix
Address: Buena Vista & Haight Street, San Francisco, CA 94117
Regardless of your background and experience level, you too can become a pro in writing press releases: just use this template to craft your message and create a newsworthy story that journalists want to dive into and readers want to read.
– TEMPLATE –
[Headline Of The Press Release]
[City] [State} Release Date: [“For Immediate Release” or a concrete date]
[Summary Section: Briefly describe your announcement]
[Insert a quote from a representative related to the news]
[Write an additional paragraph to provide more details about the event: try to respond to all relevant W-questions (where, what, why, when, who)]
[Insert another quote or another section with details about the forum]
[Include a call to action and an URL address where the reader can find more information about the participants, exhibitors, sponsors, organizers]
[Boilerplate message about the organization behind the event: insert the following information