Are you looking for a professional and effective way to share the great news about a restaurant grand opening and invite customers to enjoy a good meal?
If you’re planning on making a press release announcement, there are a couple of important things that you might want to consider in order to create a killer press release marketing campaign.
First, think about the key and unique selling points of your restaurant: location along the seashore, French master chef with experience in molecular cooking, great variety of meal courses, weekend discounts, monthly events with music artists and special guests, etc.
Second, you should have a clear idea of what kind of customers you would like to attract.
When you’re writing your press release, you should include credible and reliable information that will make your dining place as attractive as possible to your ideal customer. You should talk about and give more details about the key selling points of your restaurant.
Note that your press release doesn’t have to list all the different categories of meals that you will be serving, but you should offer an opportunity to the readers to hunt you down if they like the press release enough.
You can include a call to action that makes them to visit a website or a Facebook page where they can learn more about your place or even invite them to make a reservation.
Your Press Release should include the following information:
- Catchy headline
- Details about the restaurant
- type of cuisine
- special offers & services
- opening hours
- Ceremony/ Opening date
- Quote from an owner, manager, chef, staff, or food critics (recommended)
- Relevant image: logo, setting, invitation flyer (recommended)
- Restaurant website URL
- Boilerplate – contact information (contact person, address, phone)
– SAMPLE –
What do you think is the hardest part of getting your restaurant grand opening story picked up by the media?
It’s figuring out what angle to approach the news without forcing your way through the press release.
You have an interesting tasks: you have to share information that you care about in a way that you will make other people care about.
To grab the attention of potential customers and gain media coverage you need something simple and effective.
The following example can give you some ideas on how you can structure your press release and guide you in finding the right angle.
Johnson Announces the San Francisco Red Sun Chinese Restaurant Grand Opening
San Francisco, CA, Release: August 5, 2017. For Immediate Release
Victoria Johnson, founder, and CEO of ChiZen (http://pressreleasezen.com/) announced today that their Chinese restaurant Red Sun will open its doors on September 1, 2017, at 15 Laguna street, Marina district, San Francisco.
Red Sun is a collaboration between one of San Francisco’s greatest Chinese chefs, Phuong Yen, and one of its greatest Chinese restaurateurs, Victoria Johnson. Only one, Mr. Yen, is Chinese by birth. Mrs. Johnson is Chinese by calling, a San Francisco-born American who long ago heard an inner voice urging her to bring better Ma Po Tofu and Wontons to the people of San Francisco.
All fans of the Chinese cuisine in the Marine district will be able to enjoy the tasty menu of Chef Phuong Yen, who applies superb techniques and combinations that have stood the test of time.
Red Sun builds on familiar Chinese offerings including Gong Bao Chicken, Dumplings, Chow Mein and elevates them to something extraordinary. Johnson’s family has a proud tradition of operating great restaurants over many generations. This longstanding excellence is evident in everything that is served.
The manager of Red Sun, Anthony Clark shared that the restaurant will offer an appetizing and varied breakfast, lunch and dinner options that will be prepared fresh daily, directly on the premises with respect to the customers’ preferences and at an excellent price.
The team of Red Sun includes many young students from the local universities and friendly people who take an exam each month to maintain the level of customer experience that Phuong Yen requires from the staff of each restaurant in which he works.
The new Chinese restaurant will open on Friday, September 1, 2017, and from now on bookings for holidays and parties are accepted at http://pressreleasezen.com/redsun/reserve
Name: Victoria Johnson
Organization: Red Sun Chinese Restaurant
Address: 15 Laguna Street, San Francisco, CA 94117
– TEMPLATE –
An effective press release for a restaurant opening event can make a reader feel hungry for more information. To create a professionally-written press release that can open the appetite of your target audience, you can customize this template with the relevant information.
[Headline Of The Press Release]
[City] [State] Release Date: [“For Immediate Release” or a concrete date]
[Summary Section: Briefly describe your announcement]
[Insert a quote from a restaurant representative related to the news]
[Write an additional paragraph to provide more details about the grand opening: try to respond to all relevant W-questions (where, what, why, when, who)]
[Insert another quote or another section with details about the service/ location/ menu of the restaurant]
[Include a call to action and an URL address where the reader can find more information about the dining place and perhaps make a reservation/ request a delivery]
[Boilerplate message about the restaurant: insert the following information
Let us know in the comments below if you have any questions about the format and content of the Restaurant Opening Press Release and if we can help with any additional information.