How To Write A Press Release For A Gym or Sports Studio? Sample, Free Template & Example

A quality press release campaign can offer you and your sports studio a unique opportunity to rise above the noise and share your message on major news sites.

You can use the press release format to offer real, thorough, actionable information to your target audience and share your own actual experiences providing fitness programs, weight- loss solutions, gym setup consultations, health products, sports apparel, home fitness training, etc.

If you are offering such amazing and necessary services to the public, you shouldn’t hold back from letting your audience know them.

How can you do that? Well, you need to write your announcement in a very special and unique format and create what we call the inbound press release – the media announcement that gets amazing results in Google and attracts all those gym lovers (or soon-to-be gym lovers) who want to lose weight or generally those who want to stay fit and healthy.

Aham! You’ve got it. We have cracked the code – we know how to craft press releases that drive clicks, brand awareness, phone calls, walk-in traffic and more to your gym and studio. Whether you are organizing a fitness boot camp, offering aerobic classes, stress management workshops, nutrition consultation services, or other elite health and fitness programs for beginners or advanced …

we can help you get more participants and reach out to more health and fitness enthusiasts in your local area.

Read on if you want to learn how to write a top-notch press release for your gym or fitness studio and how you can create the type of content that Google and your potential customers will pay attention to.

If you are providing such amazing and necessary services to the public, you shouldn’t hold back from letting your audience know it.

How can you do that? Well, you need to write your announcement in a very special and unique format and create what we call the inbound press release – the media announcement that gets amazing results in Google.

Aham! You’ve got it. We have cracked the code: we know how to craft press releases that drive clicks, brand awareness, phone calls, walk-in traffic and more visitors to your gym or studio.

Your Press Release for a gym or sports studio should include the following information:

  • Catchy headline
  • Details about the gym:
    • offered services: gym programs, training classes, dietary consultations
    • products: health supplements, gym equipment and sports gear
      team trainers and instructors
    • team specializations and certifications
    • location
    • timings
    • environment
  • Quote from a client, owner, trainer (recommended)
  • Relevant image: gym setting, equipment, instructors, practice, owner (recommended)
  • Gym website URL
  • Release date
  • Dateline
  • Boilerplate – about the gym;
  • Contact information (contact person, gym address, phone)

– SAMPLE PRESS RELEASE FOR A GYM – 

Abergele Personal Trainer Certified Physical Fitness Instructor Course Updated


Abergele, UK, Release: December 12, 2019. For Immediate Release

Abergele personal gym instructors and fitness coaches at The FITDEN announced the launch of new affordable, one-on-one gym and wellness workout training sessions designed to help customers of all ages and fitness levels improve their health, lifestyle, and well-being.

More information is available at: https://www.fitden.com/ .

FITDEN, a modern personal training fitness studio located in Abergele, offers both personal and group training programs that help clients reach and maintain peak physical condition. Each personal training program and session is designed to match the skills and learning levels of each participant.

All fitness instructors at The FITDEN are certified trainers and coaches, experts in fitness training who havein-depth knowledge of fitness, health, and nutrition. They have years of experience evaluating customers’ physical needs and helping them reach their exercise and wellness goals.

The FITDEN qualified personal trainers work one-on-one with each client and know how to establish a healthy client-trainer relationship. They can empower and motivate clients to adhere to their personal programs and live a healthy and fit lifestyle.

As the perfect accountability partners, they provide physical and mental guidance, teach new exercise skills, offer valuable nutrition information that helps clients stay motivated and purposefully driven. The trainers track clients’ progress regularly with whole-body fitness assessments, which consist of a true body fat testing and 8-point body measurement. The FITDEN fitness and wellness instructors know how to motivate clients, set goals and nutrition plans, and provide feedback and accountability.

The owner of the FITDEN sports studio, Victoria Johnson shared, “Our goal is to inspire and guide each of our clients through complete body betterment. We assess the clients’ physical condition, bodily strength, and weaknesses and create custom programs for each of them. We assign appropriate exercise activities and create unique workout routines to help you become the best version of yourself.”

The one-on-one training programs at the FITDEN have allowed hundreds of clients to achieve their exercise goals.

A satisfied client publicly praised the work of one of the FITDEN fitness instructor Sarah Thomson, and commented on Facebook, “Sarah is a life-changer. Her wealth of knowledge about fitness and nutrition is impressive. The training sessions with her are energizing, creative, tough, beneficial and challenging. You may not enjoy everything you are doing at the moment but the benefits are long-lasting.”

Interest parties can schedule an initial consultation session by calling (880) 7060-502 or by visiting https://www.fitden.com/

– PRESS RELEASE TEMPLATE –

Google is smart enough to recognize a quality press release from the rest. Let us give you one more tool that can allow you to tell your great story, to share your news, to promote your services and brand online like a pro.

Below you can find our free press release template that will enable you to land some serious coverage from the media and get many new gym visitors.

[Headline Of The Press Release]


[City] [State} Release Date: [“For Immediate Release” or a concrete date]

[Summary Section: Briefly describe your announcement]

[Insert a quote from a gym representative related to the news]

[Write an additional paragraph to provide more details about the announcement: try to respond to all relevant W-questions (where, what, why, when, who)]

[Insert another quote or another section with details about the news]

[Include a call to action and an URL address where the reader can find more information about the news, the gym or a service/program/product]

[Boilerplate message about the gym: insert the following information
Contact info:
Name:
Company:
Address:
URL:
Phone:]

Once your press release is ready to go, head on over to your media partners and submit it for distribution to search engines, social media platforms and top-tier news networks.

Are you ready to take your digital marketing to the next level?

Click Here: D I S C O V E R our step-by-step formula that will allow you to drive buyer traffic on demand and grow your own business to hit the 6 figure per month mark.

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