How to Write A Webinar Or Training Workshop Press Release (Sample, Template & Example)

Creating the content for an effective and engaging webinar is a time-consuming and definitely not an easy task. But how much time do you think you should spend promoting it, knowing that even the best webinars are useless without the right audience?
One of the effective ways to spread the word about your webinar and attract the attention of potential attendees is via online press release distribution.
Are you interested in creating the perfect press release? Here is how you can write a killer press release without spending much time and effort.

Your Press Release should include the following information:

  • Catchy headline
  • Details about the webinar
    • topic
    • title
    • time and date
    • name of the host
    • information to be covered
    • registration URL
  • Details about the organizer
    • name
    • niche
    • website
    •  what your company does
    •  year your company was founded, etc.
  • Release Date
  • Quote from host, previous participants
  • Relevant image, organization logo (recommended)
  • Your website URL
  • Dateline
  • Boilerplate – about the host organization (contact person, organization, address, phone)



How to write a press release that can hook your desired audience? First, have a glance at this webinar press release announcement to get an idea of this content format.

WebZen Announce A Free Webinar Series on Press Release Marketing

San Francisco, CA, Release:  August 16, 2017.  For Immediate Release

WebZen will be holding a free webinar online on 23 September 2017 called Key Elements of Online Press Releases. This webinar will reveal important information about the benefits of press releases and define a step by step process for writing press releases that grab the attention of the target audience and that of the search engines and help businesses drive lucrative traffic to their websites.

People interested in internet marketing and press release distribution services can register for the webinar free at

Victoria Johnson will be leading the presentation and will share some practical tips and tricks on finding the best press release distribution service. Asked about the new webinar series, Johnson said that this webinar was a chance for people to hear from industry leaders on internet marketing. They can ask questions live and get information not easily available through other channels.

WebZen is a marketing agency located in San Francisco, CA, which is on a mission of educating the youth to create, plan and manage their own marketing strategies and campaigns. WebZen was founded in 2015 and has already conducted more than 130 webinars online with more than 100 participants each.

Full information can be found on the website:

Contact info:
Name: Victoria Johnson
Organization: WebZen
Address: Buena Vista & Haight Street, San Francisco, CA 94117
Phone: +1-880-706-6051


You can use this template to prepare content and write the announcement in such a way that all important points of your newsworthy story get across and are clearly conveyed to the reader.

[Headline Of The Press Release]

[City] [State] Release Date: [“For Immediate Release” or a concrete date]

[Summary Section: Briefly describe your announcement]

[Insert a quote from the webinar host/organizer,  a person related to the news]

[Write an additional paragraph to provide more details about the webinar: topic, day, duration, fee, etc;

try to respond to all relevant W-questions (where, what, why, when, who)]

[Insert another quote or another section with details about the company/organization behind the webinar, purpose of the webinar, predictions, goals, expectations, etc.]

[Include a call to action and an URL address where the reader can find more information]

[Boilerplate message about the organizer: insert the following information

Contact info:
Contact person:

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