Do you know how you can turn your business name change into an interesting newsworthy story?
What are the facts that really stand out to you when you think about the company? What about the reasons for the name change and the process or the company mission?
What words can you use to describe those facts?
When writing the press release for a business name change, you don’t have to come up with the style and format of the announcement yourself.
You can use the suggestions from this article for a better chance of getting picked up and noticed by your target audience and for a better chance of blowing them away with credible, newsworthy and reliable information.
Your Press Release should include the following information:
- Catchy headline
- Details about the company
- name (new/old), formalities,
- effective date
- reason for the change, impact
- niche, mission, operation
- Quote from involved parties – CEO, board of trustees member, buyer/seller (recommended)
- Relevant image: company logo, office building, owner, CEO, investor (recommended)
- Company website URL
- Release date
- Boilerplate – about the company;
- Contact information (contact person, company address, phone)
– SAMPLE –
Here is a sample press release for an IT company rebranding and business name change. It provides some ideas as to how you can create the “curious factor” in your target audience and encourage people (especially journalists and potential customers) to check out your press release and learn more about your company and brand.
Former Johnson IT Company to Drop VEM Name for CompZen Branding
San Francisco, CA, Release: January 2, 2018. For Immediate Release
Nearly five years after CompZen Machinery completed its purchase of the company, VEM Corporation will change its corporate name to CompZen El Machinery India.
Victory El Machinery will soon take on the branding of its parent company, CompZen.
Victory El Machinery was originally developed by a partnership of Victoria Johnson and V-Dynamic Organization, with CompZen providing branding and management.
The company’s president Johnson has signed a deal with CompZen and IBC to drop its licensing agreement and remove the name Victory from the company branding.
The president of CompZen said that the company had been planning this name change along with other major strategy changes, including an increase of production and streamlining of exports to China. The company manufactures hardware and software products in India, Japan & Nepal.
Asked about the business name change, the president of CompZen India, Klin Mao Hiro, shared that this rebranding solidified the commitment of CompZen Group to the Asian market.
CompZen El Machinery, formerly Victory El Machinery, entered the Indian market in 1990. The company released its first software packages to the market in 2010 and in 2011 entered into a joint venture with Fly-Siri to aid in the development of mobile devices.
In 2011 Compzen purchased VEM from Victoria Johnson and V-Dynamic.
Interested parties can learn more about the products offered by CompZen India on the company website: http://pressreleasezen.com/IT.
Name: Victoria Johnson
Organization: CompZen India
Address: Buena Vista & Haight Street, San Francisco, CA 94117
– TEMPLATE –
Now that you have a better idea of how your press release should read and sound, you can input your ideas into the template below, customize it and share.
[Headline Of The Press Release]
[City] [State} Release Date: [“For Immediate Release” or a concrete date]
[Summary Section: Briefly describe your announcement]
[Insert a quote from a company representative related to the news]
[Write an additional paragraph to provide more details about the announcement: try to respond to all relevant W-questions (where, what, why, when, who)]
[Insert another quote or another section with details about the services/products the business offers]
[Include a call to action and an URL address where the reader can find more information about the name change, the company or a product]
[Boilerplate message about the company: insert the following information
With this template, you can use the most amount of newsworthy information, put it in the tightest wrapping and blow your audience away with your news content.