The writing and distribution of a press release announcement for a business anniversary might seem like a combination of both science and art.
By understanding the very nature of the press release and by following some major rules for writing and formatting the message, your business anniversary press release can bring you big prizes… and that regardless of the size or the stage of development of your business.
Here’s how within the context of your business anniversary you can set the foundations for growth and development of your business: you can reap the benefits of your press release campaign.
Your Press Release should include the following information:
- Catchy headline
- Details about the business
- business type & objective
- years of operation
- founder name
- business location
- number of employees
- Release date
- Quote from a founder, owner, partner, manager, or employees (recommended)
- Relevant image, company logo (recommended)
- Business website URL
- Boilerplate – About the company; Contact Information (contact person, organization/company, address, phone)
– SAMPLE –
The anniversary offers an opportunity to reflect on the major milestones of your business and share the biggest achievements with the target audience in the press release. You can use the following sample press release as an example of how you can create a newsworthy message and leverage your brand.
HRZen Staffing Software Company Celebrates Its 7th Anniversary
San Francisco, CA, Release: January 7, 2018. For Immediate Release
HRZen Consulting announced its 7th anniversary as a national, full-service staffing consulting firm.
PRZen began as an HR consulting practice focused primarily on recruitment and headhunting services for IT companies. In 2011, Victoria Johnson was appointed HRZen Consulting CEO, joining HRZen Founder and President, Edward White, in providing staffing and recruiting software solutions. The company offers front office, back office, web suite and mobile applications.
Since its inception in 2010, the company has been producing staffing solutions for IT companies in mind. In 2011 it released in first staffing software package Headhunter Alpha. Now in its tenth year as a staffing consulting firm, HRZen has become a leader in the staffing software for the IT market with unique perspectives and in-depth staffing knowledge to its customers.
“HRZen has experienced exceptional growth and development over the past years,” said White. “Moving forward, our focus will remain on offering customizable staffing experience and delivering hiring results from beginning to end to our clients.”
Over the past seven years, HRZen has been successful at evolving and changing to stay ahead of other staffing industry business platforms and has positioned itself in the most competitive way possible.
The company works collaboratively with its clients to assess their human capital needs and leverage it in an efficient and effective manner by restructuring major HR management processes. The company’s most recent product is the Alpha II mobile app that helps users take recruiting on the go.
The HRZen’s team consists of experienced HR consultants and software developers who deliver a fully scalable software solution that is versatile for any size organization.
For more information on HRZen Staffing Consulting and their software products please visit http://www.pressreleasezen.com/consulting.
Name: Victoria Johnson
Organization: HRZen Consulting
Address: Buena Vista & Haight Street, San Francisco, CA 94117
– TEMPLATE –
You can customize this template to craft your attention-grabbing business anniversary press release.
[Headline Of The Press Release]
[City] [State] Release Date: [“For Immediate Release” or a concrete date]
[Summary Section: Briefly describe your announcement]
[Insert a quote from a company representative related to the news]
[Write an additional paragraph to provide more details about the anniversary: try to respond to all relevant W-questions (where, what, why, when, who)]
[Insert another quote or another section with details about the services/products the business offers]
[Include a call to action and an URL address where the reader can find more information about the news: image(s) from a past event, or an RSVP, booking details, etc]
[Boilerplate message about the company: insert the following information
The press release is a engaging and interesting ways to tell our stories. If you follow these tips the quality of your press release is going to rise and your story will have a better chance of getting heard or read.