Making the Right PR (Public Relations) Moves in 2018: 4 Critical Things You Need To Consider

If you already own a business, I would like to show you how you can bring it to a whole new level by marketing it more efficiently online.

If you do not have a business yet and are starting something new, I can help you increase the online visibility and brand awareness of your business.

And of course, more visibility means more leads, means more opportunities to generate sales and increase your profit.

Bring more money to your pocket by making the right public relation move. 

1. The great press release marketers understand that they are not chasing potential leads and customers down to hand them information about their local business. They create and distribute content which relates to the interests of the target audience. They connect with people by providing value. They look for the common ground – what juices and excites the target audience and what’s happening with their business.

2. The two biggest challenges that prevent companies from taking action and making the right public relation move in 2018 is the perception of a press release campaign that takes too much time and too much money.  Most business owners understand that time and money are precious commodities and that’s why they don’t take them for granted but use them wisely to grow their businesses.

They want to evaluate their options before they take action: want to see case studies, successful campaigns, proven results. But as they find the internet marketing overwhelming and do not understand well the constantly evolving press release industry, and as if blindfolded, make a wrong decision.

They don’t make any marketing moves because they think that the reward associated with the Press Release distribution comes at a very high price ( you too might be thinking that a press release campaign takes lots of money, lots of time… blood, sweat, and tears….)

But that kind of thinking is a recipe for a disaster. 

Because in fact, it doesn’t take so much time, money and effort to reap the benefits of a press release campaign, especially when you find the right Press Release Distribution Service… try it yourself (or check some of our reviews and comparason articles) and you’ll see…  it simply, doesn’t (full-stop).

3.I have had the privilege to work with some of the thought leaders in internet marketing, judging from their experience and lessons I can strongly advice you to utilise this new strategy alone or even better as an addition to your other strategies that promote your business (e.g Facebook ads, Twitter posts, JV partners, affiliates that market your products and services, Pinterest).

The press release can complement your other online on-page and off-page marketing efforts, everything that you are doing to drive traffic to your site and location.

And because you will be driving traffic to your website, it is recommended that you should make the necessary changes to make your website more accessible to search engines and optimize it to increase the conversion rate.

4. Perhaps you work in a highly competitive niche and it might be expensive and challenging for you to rank on the first page on Google.

A well-crafted Press Release can help you get organic traffic and backlinks. It can stick for quite some time on the first result page of search engines.

Today social proof is important. They want to know if they can trust you and if you are qualified to do the job or provide the service/product they are looking for. And before they commit to working with you or buying from you they are likely to look for your name online.

They will Google your brand, check your Facebook page, Twitter account, website and any online publications. So your task is to help them find the information they’re looking for and instill their buying decision.

You can achieve that with the distribution of compelling Press Releases about your brand on domains with high authority! 

You can outsource that task to a writing team or employ professionals that know the key elements of a good press release. (e.g length of about 300-600 words, headline with keywords that have the least amount of competition and can get the most traffic, the structure of the content, etc.)

Yes, you can write the press release yourself, but it might be much below your pay rate your time is better spent growing your business.  Leave this task to professionals, who know how to write an effective content and distribute it to the biggest news sites and directories.

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If you really want to grow your business, create a roadmap for your online business marketing and overcome the main challenge of misperceiving the opportunity by utilizing this powerful tool – the online press release. Spend your money and time on a press release distribution service that can really deliver leads or business through the door

If you have any doubts about your choice of a company, have a look at our article 5 Main Traits of a Good Press Release Writing Service to learn how to find your partner.

Stop banging your head on the wall. Stop wondering why things aren’t getting better for your business, why you don’t have enough leads, why there aren’t enough clients and not enough sales and profits.

You know what you should do instead:  Include press releases in your marketing plan, make the move before your competition does, gain online visibility and prosper.

 

 

 

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